SUMBODY COSMETICS

BRAND IDENTITY AND PACKAGING

SUMMER + BODY = SUMBODY. Sumbody is an Australian luxury skincare and tanning products brand that is paraben free, vegan friendly and not tested on animals. Working closely alongside the client, we collaborated on a name that reflects the idea of summer but also was intended to refer to the idea of ‘somebody’ and the uniqueness of the individual consumer.

The underlined ‘O’ in the logomark represents a sunrise on the horizon evoking themes of warmth and the beach while maintaining a minimalist aesthetic! This is then reflected across the range of self tanning mousses and gels which have been created to house this brand new product.

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