Ministry of Sweat

MINISTRY OF SWEAT

FITNESS BRANDING

The Ministry of Sweat has been developed as a fictitious yet contemporary brand of personal training gyms. The brand is suitably 'tongue in cheek', and the colour palette has been carefully crafted to appeal to all audiences. Various collateral have been designed including potential gym signage, T-Shirt design as well as an iPad application. This has been proposed as a means to establish a community and allow the individual to track their progress as they complete a workout and also as a means of communication with their trainer.